The princess diamond cut is famous for its extra sparkle. Princess cuts tend to be more shiny and brilliant when compared with the typical square diamond family, hence they are often referred as “fancy”. Princess cut diamonds are considered the most important new cut or shape for diamond rings since the invention of the round cut more than 60 years ago. It is effectively a square version of the round brilliant cut, and it is known technically as a square modified round cut. Logically, when a rough diamond has a square shape and if the rough stone is also quite deep, it would naturally be cut for a Princess Diamond ring.

The Princess Cut History: The Barion cut was the forerunner of the Princess cut. This was a style of cutting used with square or rectangular stones, with improved faceting, so as to obtain maximum brilliance from the diamond. It was invented about 30 years ago by Basil Watermeyer of Johannesburg. The barion cut believed to have been the subject of patents, which have restricted its availability for a quarter of a century. As a result, any stone which was cut in a similar fashion became known as princess cut diamond, and the name "princess cut diamond" has become a generic term for many shapes that are similar in style. Other names used for Princess Diamonds were Squarillion, Quadrillion, and Profile Cut.

Princess Cut Diamond, with its sharp and uncut corners, creates a brilliant shape for diamond rings. It is normally cut square rather than a rectangle. Technically speaking, Princess Brilliant style refers to vertical direction crown and pavilion facets as a substitute of step style horizontal facets used in smaller versions of princess diamonds called Bagguettes.

The Princess Cut diamond has become tremendously popular within last couple of years, and it is on its way to become one of the most popular diamonds to be used in diamond rings in the US and around the world.